Panighetti Law, criminal defense attorney, was looking to rebrand and redesign their digital presence. They had been working with a different marketing agency for over a year and had no clear indication as to what they were paying for. The previous website lacked content and was nowhere to be found on page #1 of Google. They were in need of a complete website redesign and more importantly improvement of their rank position in the search engines. Furthermore, the client was looking to expand their digital marketing strategy using Google Ads and Facebook Marketing. We made it our mission to redefine what real digital marketing looks like this local law firm.
Leading law firm in Erie, PA gets an upgraded website and solid digital marketing strategy.
Sayles Industries worked alongside the client to engineer a website that was intelligently designed to showcase their expertise across the Erie County area. A key component of this project is the interactive banner on the home page which allows users to get a better understanding of who they’re working with. We pulled creative inspiration from some of the top law firms in the world and matched it with what the client was looking for. Our design team used that research to craft a new professional website for Panighetti Law.
After finalizing the design, the team then went to work on developing a solid digital marketing strategy that would help boost the client’s online visibility to position them as the leading law firm in the area. This includes adding and updating fresh content to the site using our content marketing services. Utilizing local, technical, and outreach SEO services to improve rank position. Integrating contact forms onto most pages of the site for better lead generation. Dynamic number insertion to allow for phone number swapping and better tracking of our marketing campaigns. Google Ads management, Facebook Marketing campaigns, and more.