Best Local SEO Services
If you are a business owner then you more than likely have heard of Search Engine Optimization as a form of Advertising. Chances are that you have received an email from a company in India claiming to be the best local SEO company or even an annoying phone call or even a direct mail piece from a national company like Yelp or Yext requesting your business pay them unrealistic amounts of money each month. Hopefully you have been deleting those and throwing them away.
In this technologically advanced age, SEO is extremely important and you need to be involved if you want your business to become, or stay successful. Adaptation with the age of technology is the only way that your company will have an online presence or reputation. Stop spending thousands of dollars on fancy billboards and phone book advertisements (are those even still around!?)
Make a blog for your business and add content consistently. Use this content to share on social media such as Pinterest, Twitter, and Facebook. Grow your reach for your blog by adding topics that resonate with locals. Create a blog post about a local event, news that touches your community, or new products and services that you are offering.
Try creating an editorial calendar for your blog to avoid being inconsistent, and place posts about two weeks before they need to be found. Schedule your blog posts on your calendar, and then either get to writing yourself or choose a competent writer to fill your blog with useful information on the topics you have identified. Google indexing typically takes about two weeks for blog posts, so if you are posting about events, you need to be mindful of this.
SEM stands for search engine marketing and is for paid marketing which will stop producing results once the marketing campaign ends. While using SEM can show a boost in traffic, it should be used in conjunction with a great inbound marketing plan and SEO, and not on its own. SEM vs. SEO is pretty much the same as paid vs. organic growth. The best results come from gaining customers and business organically, but SEM can show a slight boost if it helps you achieve more reviews from newly acquired customers.
Black hat SEO may cause an immediate burst of traffic to your site, but it will hurt you more in the long run. The aggressive strategies used in Black Hat SEO do not follow the rules of search engines and may cause you being removed from Google and other search engine results altogether. For instance, purchasing a massive amount illegitimate backlinks will show a red flag to Google that can tank your site before it ever gets off the ground. Do not fall for the cheap tricks offered by Black hat SEO operations and agencies. You will see instant gratification but then be devastated.
Link-building is when another site links back to your site. A good way to boost links is by offering guest blog posts, or sharing valuable content that other sites will want to share and link back to you. The more valuable content your site provides the more likely others are to share your content and provide backlinks. Creating a share feature on blog posts and content allows users to share your content via social media as well, which will create additional backlinks.
On-Page SEO is built into your website and how you communicate to Google what your site is all about. It is the act of upgrading individual site pages so as to rank higher and acquire progressively important traffic in web indexes. Both the HTML source code and the content of each page on the site plays a factor in on-page SEO. Any content that cannot be linked or is not accessible by “robots” that check the validity of your site does not help your on-page SEO. Pages that can’t be linked include password-protected pages, certain slideshows, and unsharable content.
For effective local SEO, all of these pieces need to fit into place.
- Targeted keywords and phrases
- A good inbound marketing strategy
- Social Media engagement
- On-page SEO
- Providing useful and valuable content
- Listings on Google My Business
- Reviews of your business on Google
- Citations and Link Building
- Avoid Black Hat SEO strategies
- Optimizing your website for mobile use
- Having a consistent blog