Search Engine Optimization
If you are a business owner then you more than likely have heard of Search Engine Optimization as a form of Advertising. Chances are that you have received an email from a company in India claiming to be the best local SEO company or even an annoying phone call or even a direct mail piece from a national company like Yelp or Yext requesting your business pay them unrealistic amounts of money each month. Hopefully you have been deleting those and throwing them away.
In this technologically advanced age, SEO is extremely important and you need to be involved if you want your business to become, or stay successful. Adaptation with the age of technology is the only way that your company will have an online presence or reputation. Stop spending thousands of dollars on fancy billboards and phone book advertisements (are those even still around!?