If you have searched on Google for a local handyman lately, you may be familiar with the Google Guarantee little green checkmark. This little insignia is making big waves in the world of local SEO and is one of the recent changes Google has made. While the Google Guarantee is not available for all professionals and all regions yet, most major cities do have the option, and Google is expanding professions and markets.
What does Google Guaranteed mean?
Businesses that are Google Guaranteed have gone through a process to be vetted by Google, and now Google will cover the cost of services that a client books through Google when they are not satisfied. In case you’re sponsored by the Google Guarantee and your clients (that went to your business through Google) aren’t happy with work quality, Google may pay back the sum paid to your company.
How will Google Guaranteed change my rankings?
Local Service Ads with a Google Guaranteed badge show up first in search results and map results, even in events where that service is not what the user was looking for. For instance, you may search for a builder and find a handyman instead if there are not builders in your area who are Google Guaranteed. Adding this badge and peace of mind for clients early in the launch can bring a large amount of business to your doorstep. You will build trust with clients, show up first in results, and be put in front of many more potential clients.
Who can become Google Guaranteed?
While the list is expanding as to who can become Google Guaranteed, right now it is only available in select regions and for select professions. Google requires that your business holds any licenses required for your business and that you can pass a detailed background check. Not all services are available in all regions. Locksmiths, plumbers, electricians, and HVAC professionals are able to participate in the program in all regions that are currently available. In some areas, the guarantee expands to home cleaners, tutors, event planners, photographers, and many other local services. The list is ever-expanding, but here are some examples of professional services that are being added or are already available.
- Home Cleaners
- Carpet Cleaners
- Lawn Services
How do you get started with Local Ads services?
Set up your Google My Business Profile. Your business profile will figure out which bookings are coordinated to your Local Service Ads. Speak the truth about what sort of jobs you’re searching for and which territories you need leads in, as you’re consenting to pay for any matched leads sent to you from your Local Service Ads. You will be able to edit your hours of availability, weekly budget, service areas, and the type of jobs you are able to do in this panel.
Licensing and Insurance Information
To acquire the Google Guarantee and run Local Service Ads, you’ll have to submit evidence that you’re bonded and insured. Your paperwork must be up to date in order to continue with this process. If you start this process and do not provide the correct licensing information, your Google My Business profile can be removed from all search results.
Background Check on Third Party Website
Background checks for Google Guarantee are completed on a third-party site through Pinkerton. Once the background check information has been completed, and you have given consent for the check to be performed. It will take roughly two weeks to be approved for the Google Guarantee program.
How does running local service ads differ from other Google advertisements?
With local service ads you are paying per lead instead of paying per click which helps to make your ad money go further. You will receive a lead management system for leads received through the service and have the ability to track every dollar spent.
Lead Management with Local Ad Services
Visiting the home services inbox in the local service ads will show you all leads sent to your through Google ads and allow you to track leads. This will show you the cost of each lead, and wherein the process, you are with the client.
Easier Keyword Management
Instead of hunting down the best keywords to spend money on, local service ads will pull in all possible searches that your business can help with. For instance if you are an electrician, the search can be as vague as “electrician” to as narrow as “rewire my kitchen,” helping you get your business in front of the right people.
Inclusion in Voice Searches
With roughly 20% of all local business searches being done with a voice search, having the ability to show as a result for voice searches greatly increases your chance of gathering more qualified leads.
Reviews are Highlighted
When showing in results under Google Guarantee your best reviews are highlighted. Having past reviews readily visible garners trust with potential clients making them more likely to click on your ad.
What happens if a claim is made against your company through Google Guarantee?
In the event that a claim is opened by a client who booked through Google local services an inquiry will be opened, and you will be contacted. Before Google pays out to the client you will be given a chance to make things right and satisfy the customer on your own terms, if the client is still unhappy with the service provided Google will refund the money to the customer based on what is remaining for your business’s lifetime guarantee, which is not to exceed $2,000 for all time.