KEYWORD RESEARCH FOR SEO
A lot of people frown and immediately retreat once they hear the word, “RESEARCH” said in a conversation; especially if it means they have to actually PERFORM the research. What if this research could single-handedly take your business from a 5 figure a month business to a 6 figure a month business? …would you frown about that “research” word again? By working smarter and not harder, with your keyword research you can take a website and shoot it to the top of the search engine rankings.
Doing the proper keyword research for your business or niche, you can find exactly what terms are being searched online for your service or good. As soon as someone goes to a search engine like Google or Bing, they type in their search phrase, query or question. It all begins there. Once they hit the enter button, then your keyword research comes into play. This is easily the most important and valuable asset to your website because it’s used to generate more business for your company. By taking the time to do the proper research in the beginning on your keywords and business, you can plan a high return for your efforts.
What does it mean to create keywords that convert?
Having effective keywords and phrases for local SEO will be different from national SEO due to the need for localized phrasing. This can mean adding your city as a keyword, as well as surrounding towns.
Discovering the demand for certain keywords can help you rank in areas that you didn’t know existed as well as verify the ones you knew or assumed. We are able to figure out which search terms and phrases you can use to effectively target an SEO campaign as well as learn entirely new information about your clients’ search intent. Having a website and doing the proper research on keywords is not just about getting traffic to your site, it is about getting the RIGHT TRAFFIC to your site. Keyword research can narrow down your traffic to the specific audience you desire and increase your conversion rates.
You cannot disregard the importance of the intelligence gained from proper keyword research. The mere statistics and demographics of your audience gained are valuable to the point it can alter an entire marketing campaign and completely annihilate another path that was taken and not working. Keyword research also helps you see changes in demand, notice changes in the market conditions, and reveal the products or services that require more of your attention based upon recent search trends. This literally shows what people are searching for online and the exact words they are using to find what they desire.
How to do keyword research?
Stop preventing your own success in business. In order to do the proper keyword research you need to take many factors into consideration from the demand of a given phrase to the actual locality of the searches and the IP Addresses used to search them. With the amount of searches going on each day, week, and month, the market is forever changing and constantly being updated. This is why you must continue keeping up to date on the keyword market and what search terms are in demand. There are many tools available but remember the numbers are always changing so doing the research once isn’t going to pass as acceptable; this is an on-going process.