Facebook Has New Ways to Generate Leads & Connect With Customers

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Facebook Has New Ways to Generate Leads & Connect With Customers

Every successful business owner understands the importance of generating leads for their company’s growth. To grow your business, you must increase your sales, and to improve your sales, you must increase the number of your leads who become paying customers. This implies that if you want to see your company expand, you’ll need to find new and creative ways to get more customers.

Marketing on Facebook is an excellent place to start generating new customers for your company. There is no doubt that Facebook, with more than 1.8 billion daily active users, can assist you in engaging new audiences that you might not otherwise be able to reach. Facebook is introducing new free and premium tools to help companies engage with new customers. In this article, we’ll go over all of Facebook’s recent and forthcoming updates for business.

Request a Quote on Messenger

Facebook is developing a brand-new feature that allows businesses to encourage users to request quotes. Before initiating a conversation with a customer through Messenger, companies can ask them 4-5 questions with a brief form. The user can then request a quote instantly after completing this short questionnaire. This new feature will make it easier for businesses to generate leads with Facebook.

Click-to-Message Ads Update

Facebook is changing its click-to-message advertising, which allows users to communicate with companies via Messenger, WhatsApp, or Instagram Direct. With this update, customers can engage with businesses using any messaging app where they’re able to chat, whether it’s hosted by Facebook or not.

Even though Facebook hasn’t included a complete list, this will most likely cover all the messaging apps available for mobile devices. The Facebook ad will redirect to a messaging application based on the likelihood of a conversation occurring.

Lead Generation on Instagram

Facebook intends to test both organic and paid features aimed at assisting small businesses in locating and qualifying leads from inside Instagram. This adds another motivation for companies to use Instagram, and Facebook claims it will be a more cost-effective way of generating leads than existing options.

Expansion of Facebook Business Explore

Facebook is planning to expand Facebook Business Explore to residents of the United States and those in Canada, Australia, Ireland, New Zealand, Malaysia, the Philippines, Singapore, South Africa, and the United Kingdom. 

By bringing more brands in front of audiences who are constantly searching for them, Facebook Business Explore will make it easier for users to find new and relevant businesses in one convenient location. Additionally, this will assist companies in acquiring new customers and promoting greater attention, which might result in sales.

Greater Control with Work Accounts

Corporate owners have often requested access to commercial products using credentials different from those used for their individual Facebook account. To facilitate this, Facebook has begun developing Work Accounts, which will enable business users to sign in and use Business Manager without a personal account. 

These accounts will be managed by businesses in place of their staff. Companies will also receive access to enterprise-grade capabilities such as single sign-on integrations, which will give them more authority over their staff’ accounts’ security. Facebook intends to pilot work accounts with a select set of companies for the rest of the year, with expanded access coming in 2022.

New Optimization Goals for Ad Campaigns

The updated Conversion Leads ad target allows marketers to optimize for conversion-ready Facebook leads rather than sheer quantity, allowing you to engage with the best leads faster. Marketers can also connect Facebook to their CRM data. Compared to past optimizations, ads that applied Conversion Leads goals exhibited an average improvement of more than 20% in lead-to-sale conversions.

The Bottomline

Facebook frequently introduces new updates to help businesses grow, making the platform one of the essential tools for lead generation. In this article, we’ve shared several new Facebook business tools that can benefit your company.

If you’re looking for more lead generation solutions for your company, contact us at Sayles Industries today.

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