CONTENT MARKETING STRATEGY
Creating a website isn’t something that just everyone can do easily and creating mediocre content has become a trend as anyone with a keyboard feels like an experienced writer. Creating content from other text that has been published, re-published, then re-written, then re-worked again, and just re-shifted and shaped to fit a million websites is easy… but does it create ANY VALUE?
By creating quality, custom content and making it the latest addition to your website, you’re allowing your site to become more credible, more reputable, and more valuable. It takes time, energy, and resources to get quality content produced and refined to the point of a marketing standpoint. In our experiences, most business owners want to do everything themselves; which creates way more on their plate then they can eat. These business owners, while masters of their craft and talented beyond belief in their skill set, aren’t always the best writers nor are they best ones to market their business. Grammar and spelling play a huge role in your businesses reputation and the way that people perceive you.
Providing useful and valuable content means not to fill your website with fluff, or have your entire site be an ad for your business. Demonstrate your value to your community by adding content that helps readers and is relevant to your business. Research the issues that your customers are facing and create content that hopes to solve their problems. If people in your area are searching for “keto-friendly coffee shops” and you are a coffee shop that offers keto options, add a page to your site about it.