WEBSITE DESIGN COMPANY
With the recent Google updates, a lot of companies have been worried about their website and if it will still rank well online both organically and in maps. We have had an influx of companies from across the Tri-State Area of Pennsylvania, Ohio and New York requesting our services to ensure that their websites are mobile friendly and going to be optimized for every algorithm or update that Google releases. With over 50% of your traffic being from a mobile phone or tablet device, it would be devastating for you not to have a fully responsive website capable of handling any type of phone, tablet, or computer.
A fully responsive website means that it will work correctly on any size screen, device, or Internet capable device. You may notice on your cell phone that a site will look different than it does on your computer. This is because the coding for your site must meet certain coding regulations to ensure that it will display the site properly to your viewer. A website must be able to shrink down to size and align text, images, and important features (like a call to action or free quote form) in an organized fashion. There is nothing worse than pulling up your company website with expectations of the way it should look but you can’t help but notice more of how it shouldn’t look… which is frustrating since you probably paid or continue to pay a ton of money for it.
Most users who search for local or nearby businesses are doing so on a mobile device. This makes having your website optimized for mobile usage imperative. Failing to do so will tank your ranking. Check load times, photo optimizations, and the overall look of your website on mobile and desktop versions. If your page fails to load quickly, even if you are the top result, users are likely to bounce from your page to the next option. In the world of instant gratification, failing to load quickly on a mobile device can cost you more business than any number of other SEO mistakes you might be making.
Depending on your site’s complexity, you may need to invest in a responsive design that changes function when being viewed on a mobile device. Test out your website on a mobile device and see if drop-down features are usable, if the text is legible, and if all forms can still be filled out on each page to decide how to optimize your site for mobile users.
Test your site and any new features you add to ensure they provide a great experience for site visitors. If a page takes too long to load, an interface is bugging out, or the site is hard to navigate, users will not want to visit your site. These users will end up causing a higher bounce rate for your site, which will negatively affect your SEO.