Black hat SEO may cause an immediate burst of traffic to your site, but it will hurt you more in the long run. The aggressive strategies used in Black Hat SEO do not follow the rules of search engines and may cause you being removed from Google and other search engine results altogether. For instance, purchasing a massive amount illegitimate backlinks will show a red flag to Google that can tank your site before it ever gets off the ground. Do not fall for the cheap tricks offered by Black hat SEO operations and agencies. You will see instant gratification but then be devastated.