By: Sayles On: October 06, 2019 In: Comments: 0

SEM stands for search engine marketing and is for paid marketing which will stop producing results once the marketing campaign ends. While using SEM can show a boost in traffic, it should be used in conjunction with a great inbound marketing plan and SEO, and not on its own. SEM vs. SEO is pretty much the same as paid vs. organic growth. The best results come from gaining customers and business organically, but SEM can show a slight boost if it helps you achieve more reviews from newly acquired customers.

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