Citations reference your name and phone number along with your business URL and help determine the legitimacy of your business. Having accurate citations builds your reputation with search engines and boosts your rankings. Citations do not have to have a link back to your website in order to be valuable, simply having your nameplate is enough for them to be figured into the local SEO algorithm. In order for the citation to help the SEO of your site, it must match the NAP, name, address, and phone number that you have listed in Google My Business. Here are a few examples of where you can get citations for your site.
- Question and answer sites.
- Profile Pages
- Guest Post Bylines – these will usually also result in a backlink which is another valuable piece of the local SEO puzzle.