Websites are vital for any business, large or small, and even for those who don’t necessarily sell product online. Websites let customers check the hours and location of your physical shop, and can make it easy for customers to order from you without ever leaving their home. When you are ready to build a website for your business, note the 3 Cs of doing this successfully, and of having a website that really contributes to the growth of your business.
The more quality content a website offers, the more likely it is to be found online. Search engines like Google and Yahoo still choose websites with more content to show up at the top of the list when visitors search for words and phrases, so you need more than just headlines on your site. If your website is short on content, add a blog to help fill this void.
Remember, however, that most search engines also note the amount of time visitors spend at your site, so you need quality content that invites readers to stay, not just filler and fluff. Hire a web designer or a freelance writer to come up with quality content if you’re not sure where to start.
How easy is it for customers to navigate your website? Can they quickly find the menu to click through product pages, or find the page that answers their questions about your hours and location? If they cannot find these important points within a matter of seconds and cannot easily work through the different parts of your website, they may simply click away, and usually to the website of a competitor!
Just about anyone can build a website these days, but that doesn’t mean the finished product will add to the credibility of your business! A website that looks amateurish can make potential customers or clients question your own credentials and if your entire business is at all professional, and wonder about the success of your business; if they don’t think your business has been very successful, this might also make them question your credentials as a professional.
If you must build your website yourself, only use a template offered by a website builder rather than trying to do this from scratch, so nothing is overlooked. You would also do well to scour the sites of competitors to see what their sites look like, and this can give you ideas for how to build your own.