Online Reputation Management
One of our most requested services is Reputation Management in the Tri-State Area of New York, Ohio, and Pennsylvania. If you haven’t heard of it before, that is okay. It’s a relatively new situation with the evolution of technology and computer systems. Reputation Management has also been called Online Reputation Management (ORM) or just Rep Management where it involves controlling an organization’s reputation.
In today’s society, reputation management tends to revolve around a company’s social media reputation as well as their website and marketing appearance. We have all heard the stories about how a business responded poorly to a complaint left on their Facebook Business Page. Social Media has the power to make or break your business overnight. With our reputation management services, we can ensure your business and its success offline and online; especially when it comes to engaging with your customers.
Responding to reviews will help your visibility, but should be done so in a mindful way. When you receive a negative review, do not try to argue with the customer but instead offer a solution. Often the best plan of action to a negative review is to respond in an offline or private manner. Monitor your reviews by getting a review monitoring service that will notify you whenever a review is left so you can respond accordingly.
Review velocity is an analytical view of the rate at which you receive reviews on sites like Yelp and Google. Depending on the type of services or goods your business offers, the review velocity algorithm will change slightly as far as when reviews become no longer relevant and what is seen as an influx of new reviews which could break the search engine’s rules.
To get good reviews, you will want to have a review funnel set up. Something such as a follow-up email offering a discount for leaving an honest review, and having a link to leave a review can help your chances of receiving reviews. Create a process that makes leaving a review painless for your customers so they will be more likely to leave a positive review.