As discussed earlier, the Possum update released on the 1st of September literally shook the online world to its core. A recent study unveiled that a massive 64% of all local Search Engine Results Page or SERP’s were affected by the major update. These companies did not follow the protocol from Google and thus suffered the most. Not only did it affect local listings, but it had an adverse effect on organic results as well.
While Google constantly releases updates throughout the year (about 1000+), users believe that they should have announced the Possum update so that they could prepare themselves.
The latest update to hit Google users is called Penguin 4.0 which arrived on the 23rd of September. The Penguin update comes after 2 years of tweaking and researching and brings a minor change. Earlier than that, Google released an Image/Universal Drop update on the 13th. It was another major update that shot the temperature up to a very hot 111 degrees. There was a massive SERPs drop with regard to image results that was measured at 50%.
Here is where Sayles Industries comes in and promises to keep their clients safe from any major change. They do so by keeping their work up-to-date and within the “rules” from Google. They are a leading SEO company that has always delivered amazing results.