I wonder what device you’re reading this on. It could be a laptop, personal computer, or more than likely a smartphone? Whatever it is you may using, keep reading.
As it stands today, a responsive web design is by far the most crucial feature you can ever add to your site. While the market is flooded with an amazing plethora of devices, it’s interesting that mobile internet users have significantly grown to surpass those of desktop.
Phones have quickly become a necessity and a must have gadget for anyone looking to browse the web, scroll through social media, and carry out online shopping as well as banking anywhere, anytime.
According to a study by Ofcom, internet users consider their smartphones as the most crucial device for browsing the internet, and spend twice as long online using them as personal computers or laptops. Undeniably, this impacts directly on how we view our websites.
The report also indicated that in 2014 alone, 22% of internet users used their smartphones to browse the internet resulting in a surge in the use of mobile phones. The availability of 4G has also impacted on how people use their mobiles with 4G subscriptions hitting a record high of 23.6 million from 2.7 million in 2014.
Considering these reasons, it is important to ensure your website adapts well to any smart device including phones, iPads, tablets etc., given the possible number of people who could be using a mobile device to access your website.
The change in how people consume online information and view websites means ecommerce as well as local brick & mortar businesses must critically look for ways to engage with their online audiences to deliver the best online experience.
So what can a business do to make this possible? Well, with a Responsive Website the answer is easy.
Google has long recommended the use of responsive web designs to support different screen sizes and devices. The internet powerhouse took a step on April 21st 2015 to add a “Mobile Friendly” label as a ranking signal, rewarding websites that were developed responsively to support multiple devices.
So what exactly can a responsive web design add to your business? A responsive website automatically makes your pages and content flexible and fluid across varied screen resolutions and devices. That means, regardless of the device your users view your website on, they will have an optimal experience including easy navigation and minimal amount of scrolling and resizing.
A responsive design can accommodate every user along with improving their experience, whether they are on a tablet, smartphone or desktop. In delivering the best possible experience to your users, they will have a positive opinion about your brand and increase the chance of returning to your site.
By ensuring that your site is responsive, you will ultimately have one functional website instead of two or three. This is by far more cost effective compared to having to maintain a separate mobile site, now you only need one main website to look after.
Similarly, SEO campaigns become much easier to run and maintain when using just one site. Having separate mobile websites would mean having different SEO campaigns. A responsive website is all-round and easier to manage.
With the benefits of building a mobile friendly website only increasing, take time and ensure your web design is the best it can be.