how and why content marketing works

How And Why Content Marketing Works

The interesting bit of marketing today is that money is no longer stashed away in tight coffers. It is on the table surrounded by “greedy wolves” (read competitors), and how much you take home is entirely your call to make. That technology can make you more ‘gluttonous’ is not a hush-hush.

Online content marketing is in fact hot right now. This is despite the fact that Offline Sales is yet to go away. Reports indicate that more than half the offline market will be swayed by the current content marketing strategy trends come 2019 – that online sales will rise from $1.2 – $1.8 trillion.

Despite talks around its effectiveness, content marketing makes the difference today but what is it that makes it work? There are quite a number of reasons; one is that there’s increased access to the internet, two is that there’s increased need for information, and three, it is cheaper than advertising.

These are just but some of the common reasons why content marketing works. It is not a magical solution to marketing though. You need a good content marketing strategy to pull a success out of your efforts, which is better explained by the rather more popular phenomenon of a car dealership.

Every business can be likened to a car dealership. Car salespeople have never been held in high esteem. Most of them are thought to care more about commission than customer satisfaction. This is the journey of content marketing. Today it emphasizes more on customer satisfaction than sales.

what is content marketing

According to content marketing institute, content marketing is a strategic marketing approach that is focused on creating and distributing relevant, valuable and consistent content to attract and retain a clearly defined audience and ultimately drive profits. Forbes on the other hand emphasizes value.

A good content marketing strategy involves the use of different content marketing messages and channels. It involves the placement of blogs, videos, audios, advertorials, and info-graphics across multiple channels including news channels, sales websites, and social media platforms among others.

A good content marketing strategy also involves creative content marketing ideas, which entails effective use of social media platforms to increase access by clients and visibility. The practice also involves search engine optimization (SEO) tactics meant to increase web ranking and visibility.

Despite the plethora of content marketing ideas meant to maximize customer satisfaction and sales as a result of the same, there’re a few things you need to keep in mind. One, avoid generic content marketing strategies; emphasize more on relevancy, consistency and quality (valuable) of content.

You may also want to boost trust and authority of your brandby encouraging the participation of your members of staff and management. You may also want to adhere to various local legal and ethical considerations guiding information sharing. One more thing is to fully embrace technology.

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