Citation Building Service
Since the creation of Search Engines it has been a mystery in regards to how they rank their websites when a user performs a web search. Where some find tactics and strategies that work, it doesn’t mean that they contain all parts of the equation. Getting your business to rank online has been an art and many companies aren’t doing anything to attempt to increase their visibility.
Let us think of this situation – you have 20 fishing poles on your boat and you’re out fishing. You have enough bait to last you months even though you are only fishing for a few hours. Your goal is to catch as many fish as possible. Do you throw out one line in the water or do you throw out all 20 lines? Obviously, the more lines in the water, the more fish you will catch. The same goes for your business. If you only have your company’s website online, what makes you think you are going to be catching a ton of new clients all day? You need to get your business name, address, and phone number listed in as many places as possible online – this is called an online citation.
Citations reference your name and phone number along with your business URL and help determine the legitimacy of your business. Having accurate citations builds your reputation with search engines and boosts your rankings. Citations do not have to have a link back to your website in order to be valuable, simply having your nameplate is enough for them to be figured into the local SEO algorithm. In order for the citation to help the SEO of your site, it must match the NAP, name, address, and phone number that you have listed in Google My Business. Here are a few examples of where you can get citations for your site.
- Question and answer sites.
- Profile Pages
- Guest Post Bylines – these will usually also result in a backlink which is another valuable piece of the local SEO puzzle.