Why It’s So Important To Understand Google Penalties Most business owners today either at least have a basic understanding of search engine optimization. In many cases, they’re aware of the benefits, but not quite sure of the path to get there. They’ll either make attempts to learn SEO on...

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Why Dex Media Buying YP Holdings Is Horrible News In June, the former Dex Mediaannounced they acquired YP Holdings (Yellow Pages). While the company’s statement didn’t disclose any financial details, the Wall street Journal reported that it was a $600 million deal, and YP owners would retain a 3...

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Benefits Of Online Reviews And Its Impact On Search Results And Consumer Choices During a recently concluded consumer review study by BrightLocal, the global search marketing group found quite some interesting online reviews statistics. According to the group, moving from a 3-star consumer rating to 5-star can get a...

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How To Fix Business Challenges In The 21st Century According to the Bureau of Labor Statistics, 20% of upcoming companies and or businesses fail by end of their first year of establishment. By the end of their fifth year, 50% of the businesses go under and by the tenth...

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How And Why Content Marketing Works The interesting bit of marketing today is that money is no longer stashed away in tight coffers. It is on the table surrounded by “greedy wolves” (read competitors), and how much you take home is entirely your call to make. That technology can...

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How To Increase A Slow Loading Website There’s nothing more frustrating than a slow loading website. According to Kissmetrics, 40 percent of internet users will abandon a site any time beyond three seconds of delay. According to the U.S. based data analytics platform, 47 percent of the users expect...

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The 3 C’s of Building a Successful Website Websites are vital for any business, large or small, and even for those who don’t necessarily sell product online. Websites let customers check the hours and location of your physical shop, and can make it easy for customers to order from...

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6 Reasons Why Your Business Needs a Website Does your business have a website? Some business owners may think a website isn’t needed unless they actually sell products online, but this can be a mistake. Here are 6 reasons why every business needs a good website, no matter what...

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4 Effective Ways of Advertising Your Business Advertising methods for a business have changed over the time, and what worked to get customers and clients to your front door even just a few years ago may be very ineffective today. Your customers and clients may not respond well to...

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How Important are Backlinks & SEO for your Website? Never underestimate the importance of a website for a business of any type; even restaurants, gyms, and other companies that don’t actually conduct business online will often have potential customers check a website for hours, prices, and location. If they...

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