SEO For Beginners: How SEO Done Right Gets You More Sales SEO speak is everywhere. Even beginners who have no knowledge of it understand that it’s important. My goal is to help you understand why. It’s not uncommon for new business owners to to learn about SEO from a...

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How To Encourage Customer Reviews To Increase SEO Customer reviews can do wonders for your revenue and website. The more readily product reviews are on your webpages, the more likely your visitors are to make a purchase. Research has found that 88% of shoppers are searching the Web for reviews before...

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How To Define Your 2018 Business Goals Defining your business goals is something of an art. Many business owners are inclined to shoot for goals that seem appropriate for the company, but aren’t really in its best interest. It’s important to create realistic goals that are attainable as well...

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The Importance of 404 Pages for SEO No matter what type of business you run, whether it’s a small, local business or a large corporation, you’ll likely have visitors that reach your 404 page. A 404 page is essentially an error page that appears for visitors who have reached...

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Google’s New Algorithm Update Might Mark Your Website As Unsafe Beginning on October 24th, all Google users browsing on Google Chrome will see a “not secure” warning for HTTP web pages that all text input. This refers to everything from login details to payment information. This includes search boxes,...

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Why It’s So Important To Understand Google Penalties Most business owners today either at least have a basic understanding of search engine optimization. In many cases, they’re aware of the benefits, but not quite sure of the path to get there. They’ll either make attempts to learn SEO on...

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Why Dex Media Buying YP Holdings Is Horrible News In June, the former Dex Mediaannounced they acquired YP Holdings (Yellow Pages). While the company’s statement didn’t disclose any financial details, the Wall street Journal reported that it was a $600 million deal, and YP owners would retain a 3...

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Benefits Of Online Reviews And Its Impact On Search Results And Consumer Choices During a recently concluded consumer review study by BrightLocal, the global search marketing group found quite some interesting online reviews statistics. According to the group, moving from a 3-star consumer rating to 5-star can get a...

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How To Fix Business Challenges In The 21st Century According to the Bureau of Labor Statistics, 20% of upcoming companies and or businesses fail by end of their first year of establishment. By the end of their fifth year, 50% of the businesses go under and by the tenth...

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How And Why Content Marketing Works The interesting bit of marketing today is that money is no longer stashed away in tight coffers. It is on the table surrounded by “greedy wolves” (read competitors), and how much you take home is entirely your call to make. That technology can...

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