SEO Marketing

Google’s New Announcement About Review Schema

Google Announces Changes to Local Business Review Schema Google is continually making changes that are meant to serve its users more effectively, but sometimes hurt the pocketbooks of business owners. Recently, the way their local business reviews are indexed has changed in an attempt to circumvent review-rich content that is widely controlled by the business …

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Does SEO Really Work

Does SEO Really Work

Being a business owner, e-commerce store, or personal blogger, having your website found on the big Search Engines like Google is critical. In fact, you may have researched how to improve website rankings on your own which can be quite overwhelming with terms such as SEO, on-page optimization, off-page optimization, meta descriptions, alt image tags, …

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SEO

SEO For Beginners

SEO For Beginners: How SEO Done Right Gets You More Sales SEO speak is everywhere. Even beginners who have no knowledge of it understand that it’s important. My goal is to help you understand why. It’s not uncommon for new business owners to to learn about SEO from a dozen different sources, which can take …

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How To Define Your 2018 Business Goals

How To Define Your 2018 Business Goals Defining your business goals is something of an art. Many business owners are inclined to shoot for goals that seem appropriate for the company, but aren’t really in its best interest. It’s important to create realistic goals that are attainable as well as sensible. The right goals keep …

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The Real Value Of Guest Blogging

What Is The Real Value Of Guest Blogging And How Does It Increase Website Rankings Guest blogging presents a wide array of benefits to you and your brand. Although it increases SEO and your influence in a particular industry, not everyone fully understands what guest blogging is and the value it offers. The premise is …

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Is Google AMP Just Another Fad?

Google AMP – Just Another Fad or the Future of Mobile Surfing Google has been up to a lot lately. While we continue to wait for their driver-less car, we are being treated to a number of moonshots: Google Home, Allo, Duo, Virtual Reality platform, and Android Instant among others. Whereas some of the projects are …

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How SEO Has Evolved

How SEO has Evolved the Years Search Engine Optimization has evolved greatly in the recent past that most people who still held on the ‘ancient’ SEO practices believed that SEO died. Well, it is good to note that nothing has replaced SEO, it the same SEO that was but has just evolved.  Earlier SEO techniques In …

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The Importance of XML Sitemaps in SEO

The Importance of XML Sitemaps in SEO Search engine optimization (SEO) is defined differently. It is common knowledge, however, that it is the process of getting or increasing traffic based on website content considered most “free”, most organic and most natural. What is important to keep in mind is that due to stiff competition and …

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Backlinks – Quality Over Quantity

Backlinks – Quality Over Quantity Backlinks are very important for getting your website found by online visitors and increase internet traffic. A backlink is when your website has been linked from another website; behind a word, phrase or URL itself. This will increase your search engine rankings, now that the search engines will associate your website …

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5 Digital Marketing Tips for Small Businesses in 2017

Photo Designed By Katie Kiszka 5 Digital Marketing Tips for Small Businesses in 2017 As we approach the new year, we all look forward to bettering ourselves in some way or the other. Business owners too strive to bring in new customers and increase profits. For small businesses, this might be a little tougher because …

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