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Local Services by Google

Google’s Local Service Ads now Feature Google Guarantee If you have searched on Google for a local handyman lately, you may be familiar with the Google Guarantee little green checkmark.   This little insignia is making big waves in the world of local SEO and is one of the recent changes Google has made. While the …

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How To Define Your 2018 Business Goals

How To Define Your 2018 Business Goals Defining your business goals is something of an art. Many business owners are inclined to shoot for goals that seem appropriate for the company, but aren’t really in its best interest. It’s important to create realistic goals that are attainable as well as sensible. The right goals keep …

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Google’s Algorithm Update Might Mark Your Website As Unsafe

Google’s New Algorithm Update Might Mark Your Website As Unsafe Beginning on October 24th, all Google users browsing on Google Chrome will see a “not secure” warning for HTTP web pages that all text input. This refers to everything from login details to payment information. This includes search boxes, too. If your site has a …

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Dex Media Acquires YP Holdings

Why Dex Media Buying YP Holdings Is Horrible News In June, the former Dex Mediaannounced they acquired YP Holdings (Yellow Pages). While the company’s statement didn’t disclose any financial details, the Wall street Journal reported that it was a $600 million deal, and YP owners would retain a 3 percent stake in the combined company. …

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Benefits Of Online Reviews

Benefits Of Online Reviews And Its Impact On Search Results And Consumer Choices During a recently concluded consumer review study by BrightLocal, the global search marketing group found quite some interesting online reviews statistics. According to the group, moving from a 3-star consumer rating to 5-star can get a business up to 25% more clicks …

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How And Why Content Marketing Works

How And Why Content Marketing Works The interesting bit of marketing today is that money is no longer stashed away in tight coffers. It is on the table surrounded by “greedy wolves” (read competitors), and how much you take home is entirely your call to make. That technology can make you more ‘gluttonous’ is not …

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How To Increase A Slow Loading Website

How To Increase A Slow Loading Website There’s nothing more frustrating than a slow loading website. According to Kissmetrics, 40 percent of internet users will abandon a site any time beyond three seconds of delay. According to the U.S. based data analytics platform, 47 percent of the users expect a page to load in two …

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The 3 C’s of Building a Successful Website

The 3 C’s of Building a Successful Website Websites are vital for any business, large or small, and even for those who don’t necessarily sell product online. Websites let customers check the hours and location of your physical shop, and can make it easy for customers to order from you without ever leaving their home. …

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6 Reasons Why Your Business Needs a Website

6 Reasons Why Your Business Needs a Website Does your business have a website? Some business owners may think a website isn’t needed unless they actually sell products online, but this can be a mistake. Here are 6 reasons why every business needs a good website, no matter what they sell, service they offer, or …

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4 Effective Ways of Advertising Your Business

4 Effective Ways of Advertising Your Business Advertising methods for a business have changed over the time, and what worked to get customers and clients to your front door even just a few years ago may be very ineffective today. Your customers and clients may not respond well to newspaper ads, circulars, and business cards; …

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