Digital Marketing

Google Broad Core Algorithm Update June 2021

Google Broad Core Algorithm Update June 2021

The Google Broad Core Algorithm Update Is Here   Search engine giant Google has just announced that it has started rolling out one of the most anticipated updates it has for this year. The June 2021 Core Update took six months to roll out since its last update back in December. According to its liaison, …

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Google Search Engine Results Pages (SERPs)

Understanding Google Search Engine Results Pages (SERPs)

Understanding Google Search Engine Results Pages   Search Engine Results Pages (SERPs) are where your website will either be discovered or lost in the sea of millions of results. In conjunction with that, there is a vast array of SERP features that are key to being found in today’s competitive market. Google is always evolving …

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Sayles Industries Awarded as Top Advertising & Marketing Agency in Pennsylvania by Clutch

Sayles Industries Awarded as one of the Top Advertising & Marketing Agencies in Pennsylvania for 2020 by Clutch   In today’s fast-paced digital world, keeping on top of new technologies and developments is critical for a company’s success,”remarked Clutch Business Analyst Amanda Finn. “The companies selected as Clutch Leaders standout not only for their industry …

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Avoid Cheap SEO Services

Why You Should Avoid Cheap SEO Services It is a safe claim to make that most people who fall on hard times usually strive to cut their budgets to influence more efficient spending. Heading into the marketing world, when it comes to content marketing, we want every dollar spent to be as impactful as possible …

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Major Impacts on Social Media this Election Year

Major Impacts on Social Media this Election Year

Major Impacts on Social Media this Election Year Social media platforms are continuously making changes to their algorithms for one reason or another. During an election year, they take it to a whole new level, making our job in social media branding vastly more complicated. We need to be prepared as things heat up toward …

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Companies Turn to Digital Marketing to Survive

Companies Are Turning to Digital Marketing To Survive COVID-19 Impacts COVID-19 was and still is an unpredicted pandemic, and no one has any idea when it will be remediated. This reality is a disastrous threat to businesses and companies who are suffering from extreme revenue loss. Because of this, over the next upcoming months, you …

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Local Services by Google

Google’s Local Service Ads now Feature Google Guarantee If you have searched on Google for a local handyman lately, you may be familiar with the Google Guarantee little green checkmark.   This little insignia is making big waves in the world of local SEO and is one of the recent changes Google has made. While the …

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Google’s New Announcement About Review Schema

Google Announces Changes to Local Business Review Schema Google is continually making changes that are meant to serve its users more effectively, but sometimes hurt the pocketbooks of business owners. Recently, the way their local business reviews are indexed has changed in an attempt to circumvent review-rich content that is widely controlled by the business …

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Lack of Accessibility on your Website can Lead to Lawsuit

Lack of Accessibility on your Website can Lead to Lawsuit With the recent rise of lawsuits against businesses in regards to their website’s accessibility for disabled persons business owners need to stay vigilant and take action to accommodate for the disabled. Much like a business owner can face legal action for not being wheelchair accessible, …

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Does SEO Really Work

Does SEO Really Work

Being a business owner, e-commerce store, or personal blogger, having your website found on the big Search Engines like Google is critical. In fact, you may have researched how to improve website rankings on your own which can be quite overwhelming with terms such as SEO, on-page optimization, off-page optimization, meta descriptions, alt image tags, …

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