Digital Marketing Tips

How To Define Your 2018 Business Goals

How To Define Your 2018 Business Goals Defining your business goals is something of an art. Many business owners are inclined to shoot for goals that seem appropriate for the company, but aren’t really in its best interest. It’s important to create realistic goals that are attainable as well as sensible. The right goals keep …

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The Importance of 404 Pages for SEO

The Importance of 404 Pages for SEO No matter what type of business you run, whether it’s a small, local business or a large corporation, you’ll likely have visitors that reach your 404 page. A 404 page is essentially an error page that appears for visitors who have reached a webpage on your domain that …

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Google’s Algorithm Update Might Mark Your Website As Unsafe

Google’s New Algorithm Update Might Mark Your Website As Unsafe Beginning on October 24th, all Google users browsing on Google Chrome will see a “not secure” warning for HTTP web pages that all text input. This refers to everything from login details to payment information. This includes search boxes, too. If your site has a …

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The Real Value Of Guest Blogging

What Is The Real Value Of Guest Blogging And How Does It Increase Website Rankings Guest blogging presents a wide array of benefits to you and your brand. Although it increases SEO and your influence in a particular industry, not everyone fully understands what guest blogging is and the value it offers. The premise is …

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Understanding Google Penalties

Why It’s So Important To Understand Google Penalties Most business owners today either at least have a basic understanding of search engine optimization. In many cases, they’re aware of the benefits, but not quite sure of the path to get there. They’ll either make attempts to learn SEO on their own, or hire an SEO …

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Is Google AMP Just Another Fad?

Google AMP – Just Another Fad or the Future of Mobile Surfing Google has been up to a lot lately. While we continue to wait for their driver-less car, we are being treated to a number of moonshots: Google Home, Allo, Duo, Virtual Reality platform, and Android Instant among others. Whereas some of the projects are …

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Benefits Of Online Reviews

Benefits Of Online Reviews And Its Impact On Search Results And Consumer Choices During a recently concluded consumer review study by BrightLocal, the global search marketing group found quite some interesting online reviews statistics. According to the group, moving from a 3-star consumer rating to 5-star can get a business up to 25% more clicks …

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The Importance of XML Sitemaps in SEO

The Importance of XML Sitemaps in SEO Search engine optimization (SEO) is defined differently. It is common knowledge, however, that it is the process of getting or increasing traffic based on website content considered most “free”, most organic and most natural. What is important to keep in mind is that due to stiff competition and …

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How And Why Content Marketing Works

How And Why Content Marketing Works The interesting bit of marketing today is that money is no longer stashed away in tight coffers. It is on the table surrounded by “greedy wolves” (read competitors), and how much you take home is entirely your call to make. That technology can make you more ‘gluttonous’ is not …

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How To Increase A Slow Loading Website

How To Increase A Slow Loading Website There’s nothing more frustrating than a slow loading website. According to Kissmetrics, 40 percent of internet users will abandon a site any time beyond three seconds of delay. According to the U.S. based data analytics platform, 47 percent of the users expect a page to load in two …

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