Business Advertising

Major Impacts on Social Media this Election Year

Major Impacts on Social Media this Election Year

Major Impacts on Social Media this Election Year Social media platforms are continuously making changes to their algorithms for one reason or another. During an election year, they take it to a whole new level, making our job in social media branding vastly more complicated. We need to be prepared as things heat up toward …

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Local Services by Google

Google’s Local Service Ads now Feature Google Guarantee If you have searched on Google for a local handyman lately, you may be familiar with the Google Guarantee little green checkmark.   This little insignia is making big waves in the world of local SEO and is one of the recent changes Google has made. While the …

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Does SEO Really Work

Does SEO Really Work

Being a business owner, e-commerce store, or personal blogger, having your website found on the big Search Engines like Google is critical. In fact, you may have researched how to improve website rankings on your own which can be quite overwhelming with terms such as SEO, on-page optimization, off-page optimization, meta descriptions, alt image tags, …

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SEO

SEO For Beginners

SEO For Beginners: How SEO Done Right Gets You More Sales SEO speak is everywhere. Even beginners who have no knowledge of it understand that it’s important. My goal is to help you understand why. It’s not uncommon for new business owners to to learn about SEO from a dozen different sources, which can take …

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Dex Media Acquires YP Holdings

Why Dex Media Buying YP Holdings Is Horrible News In June, the former Dex Mediaannounced they acquired YP Holdings (Yellow Pages). While the company’s statement didn’t disclose any financial details, the Wall street Journal reported that it was a $600 million deal, and YP owners would retain a 3 percent stake in the combined company. …

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How And Why Content Marketing Works

How And Why Content Marketing Works The interesting bit of marketing today is that money is no longer stashed away in tight coffers. It is on the table surrounded by “greedy wolves” (read competitors), and how much you take home is entirely your call to make. That technology can make you more ‘gluttonous’ is not …

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4 Effective Ways of Advertising Your Business

4 Effective Ways of Advertising Your Business Advertising methods for a business have changed over the time, and what worked to get customers and clients to your front door even just a few years ago may be very ineffective today. Your customers and clients may not respond well to newspaper ads, circulars, and business cards; …

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How Important are Backlinks & SEO for your Website?

How Important are Backlinks & SEO for your Website? Never underestimate the importance of a website for a business of any type; even restaurants, gyms, and other companies that don’t actually conduct business online will often have potential customers check a website for hours, prices, and location. If they can’t find that information, they may …

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4 Ways Your Website Is Losing You Customers

4 Ways Your Website Is Losing You Customers A high-quality website can bring customers and clients to the front door of your physical location, and get your online business found by an unlimited audience and customer base. However, a poor-quality website can actually wind up losing you customers. Your website is representative of your business, …

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