Business Advertising

What is Conversion Rate Optimization (CRO)

What is Conversion Rate Optimization (CRO)

What is Conversion Rate Optimization (CRO)   A conversion takes place when a customer or site visitor completes a desired action or goal. This can mean different things for different businesses. For some, a conversion occurs when the visitor signs up for a free trial or schedules a demo. For others, this may happen when …

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Fresh Content Website SEO

5 Reasons Why Fresh Content is Critical for your Website and SEO

5 Reasons Why Fresh Content is Critical for your Website and SEO Your website reflects your distinct brand identity online. Every new piece of content you add to your website and the number of changes you make has an impact on how it interacts with people and search engines. On the other hand, a static …

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Apple iOS 14 Release May Affect Your Ads

Apple iOS 14 Release May Affect Your Ads and Reporting

How Apple iOS 14 Release May Affect Your Ads and Reporting   Unbeknownst to most people, giant tech companies Apple and Facebook have had an implicit but long-standing competition for about a decade now. Unsurprising as it may seem — since many companies operating in the same industry do engage in some form of rivalry …

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Google Search Engine Results Pages (SERPs)

Understanding Google Search Engine Results Pages (SERPs)

Understanding Google Search Engine Results Pages   Search Engine Results Pages (SERPs) are where your website will either be discovered or lost in the sea of millions of results. In conjunction with that, there is a vast array of SERP features that are key to being found in today’s competitive market. Google is always evolving …

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top marketing company in pennsylvania

Sayles Industries Awarded as Top Advertising & Marketing Agency in Pennsylvania by Clutch

Sayles Industries Awarded as one of the Top Advertising & Marketing Agencies in Pennsylvania for 2020 by Clutch   In today’s fast-paced digital world, keeping on top of new technologies and developments is critical for a company’s success,”remarked Clutch Business Analyst Amanda Finn. “The companies selected as Clutch Leaders standout not only for their industry …

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cheap seo packages

Why You Should Avoid Cheap SEO Services

Why You Should Avoid Cheap SEO Services It is a safe claim to make that most people who fall on hard times usually strive to cut their budgets to influence more efficient spending. Heading into the marketing world, when it comes to content marketing, we want every dollar spent to be as impactful as possible …

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Major Impacts on Social Media this Election Year

Major Impacts on Social Media this Election Year

Major Impacts on Social Media this Election Year Social media platforms are continuously making changes to their algorithms for one reason or another. During an election year, they take it to a whole new level, making our job in social media branding vastly more complicated. We need to be prepared as things heat up toward …

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Local Services by Google

Google’s Local Service Ads now Feature Google Guarantee If you have searched on Google for a local handyman lately, you may be familiar with the Google Guarantee little green checkmark.   This little insignia is making big waves in the world of local SEO and is one of the recent changes Google has made. While the …

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Does SEO Really Work

Does SEO Really Work

Being a business owner, e-commerce store, or personal blogger, having your website found on the big Search Engines like Google is critical. In fact, you may have researched how to improve website rankings on your own which can be quite overwhelming with terms such as SEO, on-page optimization, off-page optimization, meta descriptions, alt image tags, …

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