Backlinks are very important for getting your website found by online visitors and increase internet traffic. A backlink is when your website has been linked from another website; behind a word, phrase or URL itself. This will increase your search engine rankings, now that the search engines will associate your website with that specific keyword or phrase that has been linked back to your site.
While backlinking is important to your website’s ranking, it’s vital to remember that quality links are going to improve rankings, as opposed to just having a large number of links. It’s also good to note that having links from poor-quality sites can actually lower your search engine rankings.
When someone uses Google or another search engine to look for something online, those search engines want to present only quality sites, meaning ones that offer worthwhile content. Otherwise, visitors may get frustrated with their search results and choose another search engine.
To accomplish this, in recent years search engines like Google refined their algorithms or methods of ranking websites. One such algorithm they added actually measures the length of time visitors stay on a particular site. This was done to help lower the ranking of sites that may contain sufficient amount of information, but not necessarily offer quality content to visitors. Sites that are mostly spam, meaning lots of advertising or just useless fluff, may attract lots of visitors, but those visitors don’t tend to stay, as there isn’t much useful information or quality content to be read on them.